Cat Campaign

A multi-format Royal Canin campaign produced across a single shoot day to deliver three deliverables from one production: a 30-second online video hero and two vertical social edits tailored for scroll-native paid placements.

The two social pieces — Vet Guaranteed and What the Palatability — each lean into a different product message, built from the same raw material. Shooting for all three formats simultaneously (wide for the hero, vertical with matched action for social) is only possible with a pre-production plan that locks framing and lens choices across every beat of the script.