Barry's Origin Story

The hero film at the centre of Boost Juice’s 25th birthday “Big Time” platform — a ~2 minute road trip that sends Barry, the iconic Boost cup mascot, chasing the biggest fruit in Australia. The Big Banana, the Big Pineapple, the Big Mango — each a comedic dead-end in a tongue-in-cheek identity crisis.

A nimble crew, practical costuming, real locations, real roads — no CG shortcuts. The ~2 minute master cut down into shorter vertical edits for paid and organic social, plus stills for owned channels and in-store.

The film sits alongside the broader birthday platform: a 25-day VIBE Rewards giveaway, a throwback menu, a merch drop, and the giant Boost Cup at Bondi Beach (July 2025).